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To start, the iHeartRadio social team set out to reward some of their most active community members by producing the first-ever iHeartRadio Jingle Ball Tour White Elephant Gift Exchange. It has turned into a sold-out multi-city national tour-and a must-stop appearance for the world's most prominent artists to get face-to-face with thousands of their most passionate fans.įor the 2021 Jingle Ball Tour, the iHeartRadio Social Team's objective was to find new ways to engage fans of the artists participating on tour while also driving an increase in social media activity and video views year over year. Now, the iHeartRadio Jingle Ball Tour has since grown into a globally-recognized phenomenon. The show quickly became the most anticipated holiday tradition, with tickets selling out in minutes. More than 20 years ago, New York's Z100, the most listened to pop radio station in the country, introduced Jingle Ball-a holiday concert with the year's top artists performing their #1 hits.
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